Having a large top-of-the-funnel leads pipeline is a blessing, but it can easily switch sides and become a nightmare if sales reps are unable to keep track of who and when should they reach out to. Situations like these can quickly escalate into negative word-of-mouth, making your company more vulnerable to the competition and potentially customer churn.
To receive and respond to most inbound leads, many organizations usually use a team inbox, such as firstname.lastname@example.org. This inbox is usually accessed by many sales reps, where they have to pick what leads to follow up with. Unfortunately, email has proved to be a very inefficient tool for collaboration, where accountability is pretty much non-existent and multiple conversations are spun from one single thread, making it hard to keep track of what should happen next. On the other hand, leads most times prefer to communicate with a company via email.
In addition, it is important to understand that the faster one connects with a lead, the better the chances are of converting them into a sales opportunity. Sometimes, this requires collaborating with your coworkers in search of an answer you don't have. Other times, it requires keeping track of when you should follow-up, for all of your leads. And most times, it requires you switching from one platform to another to have all of the information you need about that lead.
Fortunately, new tools have been created to help you better manage or automate time-consuming tasks related to lead management and distribution, allowing you to connect with more leads in less time.
If you are interested in learning how to accomplish this make sure to catch the replay. Front's Head of Marketing, Roxana Siu, and Brandon Redlinger of PersistIQ shared best practices on how to more effectively generate, capture and follow-up with leads.
On this webinar, you'll discover:
- How to accelerate lead conversion
- How to reach out to more leads in less time
- How to make sure no leads fall through the cracks
- And much more…
Guest post by Roxanne Sui, Head of Marketing at Front.
Stay tuned for more of the latest in outbound sales best practices and methods.
This post was brought to you by PersistIQ. Our software empowers salespeople to easily convert prospects into a qualified pipeline and create personalized outbound campaigns at scale. See how PersistIQ can help you make your own sales efforts more effective today.