Sales Automation is a bit of an oxymoron. When you really boil it down, there's a critical human element to sales that defies automation.
Small business owners generally acknowledge scalability as one of the main obstacles to growth.
Part of your overall sales strategy, your sales development strategy is the blueprint or playbook your company uses to identify target prospects and start sales conversations.
Why you need to Use Both Effectively
Sales and marketing. They're the yin and yang of revenue development for any company. They go hand in hand but are increasingly difficult to distinguish from one another. After all, the goal of both activities -- to get more business -- is the same. And social media, which can be a very...