Part of your overall sales strategy, your sales development strategy is the blueprint or playbook your company uses to identify target prospects and start sales conversations.
Why you need to Use Both Effectively
Sales and marketing. They're the yin and yang of revenue development for any company. They go hand in hand but are increasingly difficult to distinguish from one another. After all, the goal of both activities -- to get more business -- is the same. And social media, which can be a very...
