[This is a guest post by Jake Jorgovan of Lead Cookie]

For the past several years, I have used cold emails in various capacities to generate leads for my clients and my LinkedIn prospecting service, Lead Cookie.

Along the way, my workflow has consistently been optimized to the point where 95% of my cold email process is handled...

At a time when the economy is tough and organizations command more from workforce, the supply and demand principle doesn’t work in most people’s favor. Organizational demands are leading to more cut overhead and jobs lost.

In The Ultimate Guide to Cold Calling Part I, we covered how to prepare mentally for a cold call, how to control your thoughts and emotions, how to warm up your cold calls and how to segment and conquer your lists.

The single biggest fear when it comes to cold calling is fear that you’re interrupting a prospect’s day. You have two options: Interrupt... or get a new career. You must either come to terms with the reality of breaking up someone’s day with a cold call, or go down the street and get a job at the local cafe making coffee for the...

In the Spring of 2006, two students in the New Enterprise class of MIT started a company that would spark a movement, a movement that would change the way we do business today. This company is now a household name, and this movement is now part of everyday business vernacular.

One challenge that sales reps face is coming up with new ideas for cold email templates and reasons to reach out. The once highly effective cold calling 2.0 method from Aaron Ross is no longer effective. In fact, it’s so overused that it’ll hurt you simply because everyone is doing it. 

A football game isn’t won on the field. A game is won in the days, weeks, and even months leading up to the 60 minute of actual playing time.

How to write better cold sales emails... it's been written about before, and it will no doubt be written about again. Sales reps pour countless hours into crafting the perfect cold email only to be left figuring out what to do next when they don’t get a reply.

In our previous post, The False Promise of Automation and the Misconception of Personalization, we talked about how automation doesn’t always lead to increased effectiveness and efficiency. With the new technologies available, you might be able to send highly customized emails at scale but you’re still not able to send highly ...

Cold emailing... every sales rep does it, and every sales rep is constantly searching for a better and more effective way to execute on their cold email strategy. That's why I've asked cold email expert and Director of Sales Development at LevelEleven Brendan Hartt to share his process for quickly creating emails that get opened,...