Account-Based Marketing (and Selling) is a new and quickly evolving space. There is not set playbook or blue print floating around on the Internet. Companies like PersistIQ and Expanded.io are creating the playbook. That’s why I’ve asked sales expert Chris Conrey of Expanded.io to share his knowledge on the subject.
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A 5-Step Formula for Sending Highly Personalized Sales Emails at Scale
In our previous post, The False Promise of Automation and the Misconception of Personalization, we talked about how automation doesn’t always lead to increased effectiveness and efficiency. With the new technologies available, you might be able to send highly customized emails at scale but you’re still not able to send highly personalized emails at scale.
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