About a year ago, venture capital investor Fred Wilson unleashed one of my favorite tweet storms. It was brief, but powerful.
Continue ReadingSales Enablement: How to Use Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force
What if I told you there’s one thing that you can do right now as a sales leader that will help you achieve higher team quota attainment, more revenue growth, higher sales velocity, and increase in lead conversion rate?
Continue ReadingBiggest Sales and Marketing Lesson Learned from Dreamforce 2015
Events and tradeshows are expensive. The sales and marketing teams have to work exceptionally hard proving the ROI in order to justify being there again next year or at the next industry event.
Continue ReadingSales and Ethics
Let me preface this post by saying that my personal experience has inspired this writing. My goal in this post is to share what, in my mind, I’ve conceptually defined and understood as the process of selling as it relates to what I regard as moral, or ethical.
Continue ReadingSales Advice I’d Give To My Younger Self
If only what we knew then what we know now…
Continue ReadingRethinking the R in SDR
Sales is changing rapidly. The skills and tactics that led to success only a few years ago don’t cut it on their own today.
Continue ReadingProduct Updates: How to Reach Prospects More Effectively Using New Timezone Features
We’re excited to introduce two new features in PersistIQ to help you communicate with your prospects in a more timely manner.
Continue ReadingProduct Update: Push to PersistIQ
Today we’re introducing a major enhancement to working with Salesforce and PersistIQ:
Continue ReadingPersonalize, Standardize, Automize: Striking the Right Balance with Data Science
As part of an industry built on a foundation of effective communication and influential relationships, sales people sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. And then of course, there’s the concern that eventually data science and machines will become so advanced that they will replace sales teams in their entirety.
Continue ReadingGetting Past the Gatekeeper and Talking with the Decision Maker
Sales development reps are tough people since they’re faced with many challenges everyday. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect.
Continue Reading