Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized emails at scale, we’re going to get to some of the fun stuff– tools, hacks and tactics. We’ll cover some templates you can plug-and-play into your outbound campaigns, some small tweaks that make a huge difference, and the hottest and newest sales technologies to help you scale personalization.

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