The PersistIQ Sales Blog

If you’re using Salesforce you will love this new update from PersistIQ!

Personalized and human outbound communication is what we strive for. But sometimes we fail by accidentally reaching out to an existing customer or someone already in our pipeline. 

Dreamforce is rapidly approaching. If you’re exhibiting, nearly all your major deadlines have passed. Your booth is largely planned. Catering orders have been placed. Graphics have been sent to the printer.

In sales, there’s a creative tension between managing people and managing numbers.

Having a large top-of-the-funnel leads pipeline is a blessing, but it can easily switch sides and become a nightmare if sales reps are unable to keep track of who and when should they reach out to. Situations like these can quickly escalate into negative word-of-mouth, making your company more vulnerable to the competition and potentially customer churn.

In, this week’s blog post, I’m really excited to introduce Michael Thomas. Since every one of us in sales is always looking for new and creates ways to stand out in the inbox, you’re going to love his approach.

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized emails at scale, we’re going to get to some of the fun stuff– tools, hacks and tactics. We’ll cover some templates you can plug-and-play into your outbound campaigns, some small tweaks that make a huge difference, and the hottest and newest sales technologies to help you scale personalization.