Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized emails at scale, we’re going to get to some of the fun stuff– tools, hacks and tactics. We’ll cover some templates you can plug-and-play into your outbound campaigns, some small tweaks that make a huge difference, and the hottest and newest sales technologies to help you scale personalization.

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Understanding the Buyers’ Ego with Richard Harris

Sales is no longer a numbers game. This is especially true in B2B sales where deals are larger and sales cycles are longer. The best sales reps don’t take a spray-and-pray approach. Instead, they take a more methodical approach. They take time to understand the psychology of their buyers. But you don’t have to go through years of schooling or have a degree in order to get into the psyche of your buyers. In fact, some of the best sales trainers can teach the underlying principals to you quickly.

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