Part of your overall sales strategy, your sales development strategy is the blueprint or playbook your company uses to identify target prospects and start sales conversations.

At PersistIQ, our goal is to make outbound sales simple and effective by using the latest in technology while maintaining the human touch. Over the years, I’ve worked with hundreds of sales organizations. Each one has presented us with the same question: Given all the new sales technology, what is the best way to approach sales...

The improvements below were inspired by providing you better visibility into how the system works and to give you better feedback on when emails will send and why. 

Understanding how prospects are engaging with your emails is important to any proactive salesperson. An activity feed that lists the actions prospects take with your emails is not entirely new in sales workflow solutions. The problems are with easily understanding the activity and easily accessing the information when you need...

If you're using Salesforce you will love this new update from PersistIQ!

Personalized and human outbound communication is what we strive for. But sometimes we fail by accidentally reaching out to an existing customer or someone already in our pipeline. 

Getting ahead in today’s highly competitive, connected, and demanding business world requires a level of digital connectedness and focus that is unlike anything predating this time. Or does it just feel that way?

Landing a meeting with a top exec is no easy feat. With their busy schedules and armies of gatekeepers, gaining access to these decision makers only comes with a well-developed network, intelligent networking, a successful cold email, or by sheer luck.