The PersistIQ Sales Blog

We’re huge fans of Becc Holland! The original article below can be found here: https://www.chorus.ai/blog/how-to-personalize-at-scale.

The sales development industry has two camps when it comes to personalization:

[This is a guest post by Jake Jorgovan of Lead Cookie]

For the past several years, I have used cold emails in various capacities to generate leads for my clients and my LinkedIn prospecting service, Lead Cookie.

Along the way, my workflow has consistently been optimized to the point where 95% of my cold email process is handled without my involvement. Through a combination of software automation and the support of other team members, I hardly touch the cold email process.

In this article, I am going to walk you through my exact workflow for automating my cold emails.

The world of sales is constantly changing. To keep up with this rapid transformation, we’ve curated a list of 28 pros who’re influencing the future of sales.

At PersistIQ, our goal is to make outbound sales simple and effective by using the latest in technology while maintaining the human touch. Over the years, I’ve worked with hundreds of sales organizations. Each one has presented us with the same question: Given all the new sales technology, what is the best way to approach sales development at my company?

The improvements below were inspired by providing you better visibility into how the system works and to give you better feedback on when emails will send and why. 

Understanding how prospects are engaging with your emails is important to any proactive salesperson. An activity feed that lists the actions prospects take with your emails is not entirely new in sales workflow solutions. The problems are with easily understanding the activity and easily accessing the information when you need it. So we built our live activity feed in the PersistIQ way – keeping it simple and effective.