Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized...

· cold email, craig elias, john barrows, personalization, sales hacks, templates, tools
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