4 Critical Factors For Sales Follow-Up Success

There is no one magic formula for outbound sales success. There is no silver bullet subject line that will make everyone open your email. There is no best time to call a prospect.

Get Creative with Your Sales Prospecting

Each Monday morning, Steve McKenzie, InsightSquared Sales VP, asks the team one question:

October 09, 2015 · cold email, lead generation

Why Achieving Sales Success Requires More Than Just a Healthy Pipeline

Having a large top-of-the-funnel leads pipeline is a blessing, but it can easily switch sides and become a nightmare if sales reps are unable to keep track of who and when should they reach out to. Situations like these can quickly escalate into negative word-of-mouth, making your company more vulnerable to the competition and...

Biggest Sales and Marketing Lesson Learned from Dreamforce 2015

Events and tradeshows are expensive. The sales and marketing teams have to work exceptionally hard proving the ROI in order to justify being there again next year or at the next industry event.

4 Simple Steps to Find the Decision Maker in Any Company

A big obstacle facing outbound sales reps is making sure they’re talking to the right person, especially if you’re doing targeted account selling/account based selling. If you have the perfect pitch and deliver it to your ideal company but you’re talking to the someone who has zero buying power, you’ve just wasted your time and...

How To Nurture Cold Leads in an Outbound Sales Campaign

Have you ever got so busy that you completely ignore email and voicemail for a week? Maybe you were on vacation. Or you were out sick. Or maybe you just had your head down wrapping up a big project on a tight deadline and had no time for external distractions.

September 03, 2015 · cold email, lead generation

How To Overcome The #1 Problem With Inbound Leads

When people think of sales, people mainly thing about cold outbound emails and cold calls to prospected leads. However, there’s another aspect of sales that’s just as important- inbound leads. How should you follow up with the leads that come inbound from your marketing efforts?

5 Steps to Personalizing Your Sales Emails at Scale

At PersistIQ, we talk a lot about the importance of maintaining a personal feel in sales communications. Automation has a time and place, but nothing can replace the human element. There are dangers with too much automation

How to Win Post-Dreamforce Sales Before the Conference Even Begins

If you're selling a product to Salesforce users, Dreamforce is an incomparable venue for collecting contact information and intelligence on your prospects. In the days and weeks following Dreamforce -- or any event really -- it's critical to stay on top of these new leads with a well-planned sales email campaign.

What Coco Chanel Taught Me About Sales

In, this week's blog post, I'm really excited to introduce Michael Thomas. Since every one of us in sales is always looking for new and creates ways to stand out in the inbox, you're going to love his approach.

August 10, 2015 · cold email, lead generation