There is no one magic formula for outbound sales success. There is no silver bullet subject line that will make everyone open your email. There is no best time to call a prospect.
Each Monday morning, Steve McKenzie, InsightSquared Sales VP, asks the team one question:
Having a large top-of-the-funnel leads pipeline is a blessing, but it can easily switch sides and become a nightmare if sales reps are unable to keep track of who and when should they reach out to. Situations like these can quickly escalate into negative word-of-mouth, making your company more vulnerable to the competition and...
Events and tradeshows are expensive. The sales and marketing teams have to work exceptionally hard proving the ROI in order to justify being there again next year or at the next industry event.
A big obstacle facing outbound sales reps is making sure they’re talking to the right person, especially if you’re doing targeted account selling/account based selling. If you have the perfect pitch and deliver it to your ideal company but you’re talking to the someone who has zero buying power, you’ve just wasted your time and...
Have you ever got so busy that you completely ignore email and voicemail for a week? Maybe you were on vacation. Or you were out sick. Or maybe you just had your head down wrapping up a big project on a tight deadline and had no time for external distractions.
When people think of sales, people mainly thing about cold outbound emails and cold calls to prospected leads. However, there’s another aspect of sales that’s just as important- inbound leads. How should you follow up with the leads that come inbound from your marketing efforts?
At PersistIQ, we talk a lot about the importance of maintaining a personal feel in sales communications. Automation has a time and place, but nothing can replace the human element. There are dangers with too much automation.
If you're selling a product to Salesforce users, Dreamforce is an incomparable venue for collecting contact information and intelligence on your prospects. In the days and weeks following Dreamforce -- or any event really -- it's critical to stay on top of these new leads with a well-planned sales email campaign.