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Mastering the Handoff in Account Based Sales and Marketing

Account Based Sales and Marketing takes an entire team to get the ball from one side of the field all the way to the other and across the goal line. No single player can take on the opposing team alone. Many different teammates touch the ball multiple times throughout the drive to the end zone, which makes each handoff critical....

[eBook] Bridging The Gap: The Ultimate Guide To Account Based Marketing & Sales Alignment

PersistIQ recently teamed up with LeadGenius and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date.

How to Define Your Target Accounts for Account Based Sales Development

The whole point of account-based sales is to focus your efforts on a smaller and more narrowly defined number of high-value accounts that have the greatest potential impact on your bottom line. That's why the most important piece of the account based sales model is to select and target account.

The Best Books for Modern Sales Professionals and How to Read Them All in the Next 6 Months

If you search for sales books on Amazon, over 100,000 titles come up. I’m a big believer in education, and books are the best way to develop your craft. But where should you start?

The Account Based Sales Development Playbook for Revenue-Driven Teams

In the Spring of 2011, Aaron Ross started a movement that would forever change the way we sell. After Predictable Revenue hit the shelves, traditional cold calling began to die and Cold Calling 2.0 was born. Now, after nearly five years of generating pipeline with “spears, nets, and seeds” the magic is wearing off.

5 Ways To Write Targeted Outbound Sales Emails That Get Opens and Replies

One challenge that sales reps face is coming up with new ideas for cold email templates and reasons to reach out. The once highly effective cold calling 2.0 method from Aaron Ross is no longer effective. In fact, it’s so overused that it’ll hurt you simply because everyone is doing it. 

A 5-Step Formula for Sending Highly Personalized Sales Emails at Scale

In our previous post, The False Promise of Automation and the Misconception of Personalization, we talked about how automation doesn’t always lead to increased effectiveness and efficiency. With the new technologies available, you might be able to send highly customized emails at scale but you’re still not able to send highly ...

5 Steps To Writing Personalized Cold Emails

Cold emailing... every sales rep does it, and every sales rep is constantly searching for a better and more effective way to execute on their cold email strategy. That's why I've asked cold email expert and Director of Sales Development at LevelEleven Brendan Hartt to share his process for quickly creating emails that get opened,...

The Peanut Butter Cup of Today’s Sales and Marketing

Account-Based Marketing (and Selling) is a new and quickly evolving space. There is not set playbook or blue print floating around on the Internet. Companies like PersistIQ and Expanded.io are creating the playbook. That's why I've asked sales expert Chris Conrey of Expanded.io to share his knowledge on the subject.

How To Get What You Need From Your Marketing Team

Sales and marketing teams have become more and more aligned in recent years, especially in B2B organizations. History may show a past of battles, resulting in scars and wounds between the two departments, but it’s imperative that they now work together.

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