The Peanut Butter Cup of Today’s Sales and Marketing

Account-Based Marketing (and Selling) is a new and quickly evolving space. There is not set playbook or blue print floating around on the Internet. Companies like PersistIQ and Expanded.io are creating the playbook. That's why I've asked sales expert Chris Conrey of Expanded.io to share his knowledge on the subject.

· account based marketing, account based sales development, account based selling, marketing, sales, sales management
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