The Most Ridiculous Objection From a Prospect

No matter how much you prepare, prospects can come up with some pretty absurd objections. What do you do when the past comes back to haunt you? What do you say when a prospect tells you they can’t buy because you’re not expensive enough? How do you handle what seem to be acts of God?

February 07, 2016 · Podcast Episodes

6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less

How to write better cold sales emails... it's been written about before, and it will no doubt be written about again. Sales reps pour countless hours into crafting the perfect cold email only to be left figuring out what to do next when they don’t get a reply.

February 04, 2016 · cold email, Guides, sales hacks

How I Closed the Biggest Deal of My Career

As sales reps, there are some deals you close that you'll never forget.

February 01, 2016 · Podcast Episodes

Weapons of Mass Personalization: Tools and Tactics for Hacking Outbound Sales

On our blog two weeks ago, we talked about The False Promise of Automation and the Misconception of Personalization. Last week we shared a 5-Step Formula for Sending Highly Personalized Sales Emails at Scale. Now that we’ve laid the groundwork and have a good foundation to build a scalable system for sending highly personalized...

A 5-Step Formula for Sending Highly Personalized Sales Emails at Scale

In our previous post, The False Promise of Automation and the Misconception of Personalization, we talked about how automation doesn’t always lead to increased effectiveness and efficiency. With the new technologies available, you might be able to send highly customized emails at scale but you’re still not able to send highly ...

The False Promise of Sales Automation and the Misconception of Personalization

The sales automation space has taken off like a rocket in the last 2 years. Sales reps now have the ability to reach more leads with more message more frequently, becoming more productive than ever.

Outsourcing: Generating Thousands of Sales Leads at a Fraction of the Price

Keeping a sales operation healthy means providing it a steady source of good leads. There are many options for sourcing leads, but for a startup to sustain growth and reach its next milestone, it needs a predictable method for new generating leads and filling the pipeline. Finding a method that balances quantity, quality and...

January 06, 2016 · lead generation, outsourcing, sales hacks

How to Sell More Using 5 Primal Human Emotions

If you’ve been to downtown Seattle or Manhattan, you may notice something: nearly a Starbucks is on every corner. The joke is they’re opening Starbucks’ in the restrooms of Starbucks. With 21,000 stores worldwide, Starbucks has become ubiquitous in our culture.

December 30, 2015 · cold email, emotional selling, sales hacks

5 Steps To Writing Personalized Cold Emails

Cold emailing... every sales rep does it, and every sales rep is constantly searching for a better and more effective way to execute on their cold email strategy. That's why I've asked cold email expert and Director of Sales Development at LevelEleven Brendan Hartt to share his process for quickly creating emails that get opened,...

Forget Decision Makers: How Influencers Can Help You Close Deals

Don’t worry if you’re not talking to a decision maker; company influencers will help your pitch if you let them.

 

December 17, 2015 · decision maker, lead generation, sales hacks