Account-Based Marketing (and Selling) is a new and quickly evolving space. There is not set playbook or blue print floating around on the Internet. Companies like PersistIQ and Expanded.io are creating the playbook. That's why I've asked sales expert Chris Conrey of Expanded.io to share his knowledge on the subject.
Have you ever got so busy that you completely ignore email and voicemail for a week? Maybe you were on vacation. Or you were out sick. Or maybe you just had your head down wrapping up a big project on a tight deadline and had no time for external distractions.
Sales and marketing teams have become more and more aligned in recent years, especially in B2B organizations. History may show a past of battles, resulting in scars and wounds between the two departments, but it’s imperative that they now work together.
Dreamforce is rapidly approaching. If you're exhibiting, nearly all your major deadlines have passed. Your booth is largely planned. Catering orders have been placed. Graphics have been sent to the printer.
When people think of sales, people mainly thing about cold outbound emails and cold calls to prospected leads. However, there’s another aspect of sales that’s just as important- inbound leads. How should you follow up with the leads that come inbound from your marketing efforts?
At PersistIQ, we talk a lot about the importance of maintaining a personal feel in sales communications. Automation has a time and place, but nothing can replace the human element. There are dangers with too much automation.
If you're selling a product to Salesforce users, Dreamforce is an incomparable venue for collecting contact information and intelligence on your prospects. In the days and weeks following Dreamforce -- or any event really -- it's critical to stay on top of these new leads with a well-planned sales email campaign.
Let me preface this post by saying that my personal experience has inspired this writing. My goal in this post is to share what, in my mind, I’ve conceptually defined and understood as the process of selling as it relates to what I regard as moral, or ethical.
In, this week's blog post, I'm really excited to introduce Michael Thomas. Since every one of us in sales is always looking for new and creates ways to stand out in the inbox, you're going to love his approach.
If you’ve been a sales development rep, or have had a job that otherwise involves generating outbound demand by way of cold-calling, door-knocking, or e-mailing, you probably understand the difficulty in staying motivated and sustaining these activities for a long period of time.